SPHERE OF INFLUENCE
The foremost way to maximize the intellectual capital, credibility and connections
of your Sphere of Influence alliances!
Successful businesses understand the power of Centers of Influence, Referral Alliances and Joint Ventures with other complimentary (not competitive) businesses and professionals.
The most profitable Centers of Influence, Alliances and Joint Ventures will be discovered right within a business or professionals own client base.
The Sphere of Influence of your customers can introduce businesses that compliment yours rather than compete with you directly. These non-competing businesses have customers that will purchase your products.
BUSINESS IS ULTRA-COMPETITIVE
In addition to consumers having numerous purchasing options and alternatives, they are placing less trust in brand messages.
To break through the growing clutter, a strategic alliance or a joint venture is the ultimate vehicle to get you immediate access, credibility and trust.
SHORTER SALES CYCLES
Leverage your Sphere of Influence Alliances’ credibility and trust … ask them to champion you and roll out the red carpet.
It’s the quality of their relationships that open doors for you.
INFLUENTIAL PEOPLE AND CENTERS OF INFLUENCE
The Roper Organization studied influential people for 47 years. According to Tom Miller, Roper senior vice-president, the key element is activity. Being active in their communities both socially and politically builds their visibility, credibility, and their sphere of influence.
Further, the Roper studies found that the involvement of the center of influence sets them apart and establishes them as a role model. People trust them and actively seek their advice. They are not necessarily presidents of the biggest companies, organizations or clubs, but achievers who are charismatic, well-disciplined and well-respected.
A Center of Influence is someone who consistently sends you people who are Class-A prospects. Why?
– The Center of Influence is sold on you and/or what you are doing.
– He/she knows you as a person of integrity and character.
– They know you will only be involved in something that’s good, beneficial, and needed.
SPHERE OF INFLUENCE
One of the Most Powerful Marketing Strategies in Business.
What is Possible?
1.) Thomas formed alliances with Banks, Asset Management Companies, Financial Institutions and other Corporate clients.
Less than 5 months -$9,500,000.00 in sales the first quarter of year
Valued $150,000,000 worth of properties each month, with $32,000,000.00 in the pipeline
Received over a dozen quality leads every day!
2.) A real estate website generated over three hundred thousand unique visitors within their first ninety days. They did not invest in pay per click advertising, they had NO social media accounts, they conducted NO email marketing, NO newspaper, magazine or direct mail and had NO website blog.
HOW?
Formed alliances with six Chambers of Commerce, numerous newspapers and magazines, business consultants, lawyers, IT firms, non-competing businesses and a partnership with the County School District.
Chambers of Commerce mailed out letters of introduction to its members opening doors and suggested they do business with the firm. In house seminars were also provided since a mutual partnering alliance was entered into.
The School Board provided a partnership letter which resulted in new sponsorships of a Who’s Who of Corporations: BUSCH Gardens, Office Depot, Norrell, Robert W. BAIRD Investment Bankers, Webster Institute of Technology etc.
Business Professionals set up appointments with their clientele. Television stations promoted these alliances.