SOCIAL MEDIA | BUSINESS | GOVERNMENT
DIGITAL | DATABASE MARKETING
Learn how to locate leads on Social Media, Business
and Government Databases
Analyzing marketing results…how much money did the newspaper or magazine ad or sales letter or website generate? Does anything else really matter? “Show Me the Money!”
Sales training programs provided by outside trainers or brokers may use different terminology and methods of delivery, but they are consistent in their old-school approach to selling.
Agents end up following the same marketing methods as everyone else. By mirroring everyone else, they miss the opportunity to achieve great results.
If you want to expand your business, you need to explore new ways of doing things.
Following the same marketing methods to build a solid customer base ends up being expensive. Why?
Because when you advertise and market, you also pay to get people you don’t sell to.
Being sold similar advertising and marketing materials as your competitors, dilutes everyone’s results, reduces credibility, and hurts an agent’s bottom line.
No One Cares about You or Your Agency
They want to know how YOU are going to help them…What’s in it for them.
Agents are taught to tell their stories as if they are the only game in town, when in reality, they’re not.
Prospects are making expensive, lifestyle decisions and they are seeking representation that is competent, credible and trustworthy.
Spending frivolously on branding and image building advertising only fills the pockets of those companies selling their products and their services.
SOCIAL MEDIA – FOLLOW THE PIED PIPER
Top brands on Facebook and Twitter are reaching only 2% of their fans, and only 0.07% of followers actually interact with each post. They’re wasting significant financial, technological, and human resources on social networks that don’t deliver value.
The mistake most agents make…is they try to sound like big companies. Big companies produce boring, stuffy, politically correct, legally reviewed marketing.
After five years in the industry, only 13% make it as a real estate agent. 4% of the top agents control 75% of the market.
If you do what everyone else does, you are guaranteeing that your results
will be no better than everyone else.
Following the same Marketing Playbook as the Also-rans will find your business WANTING.
UPDATING SOCIAL MEDIA ACCOUNTS – NOT!
Marketers are taught to update their social media accounts daily with their content. The Majority Fail!
PROBLEM
Do what everyone else does and you get the same results…POOR to Non Existent.
SOLUTION
Social Media accounts are Databases loaded with leads. Some are just thinking about buying or selling, but others are ready now.
Learn how to locate leads on Social Media, Business and Government Databases (Be Proactive)
As an example, for every 100 connections on LinkedIn, a real estate broker can make 12 sales in a year. Learn the system! Do the opposite of the majority and can the Old-School Thinking.